How does NewsMon help you as a publisher?


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Probably the most important benefit of NewsMon is that it opts you out of the spam debate entirely, for anything you publish using it. No spam complaints, no delivery problems, and no hassles with issues being deleted before they get to your subscribers.

And no chance of being shut down because of bogus complaints from your NewsMon subscribers. It simply can't happen! It doesn't use email.

What other advantages are there for a publisher using NewsMon?

  • Overall increase in site traffic. When your subscribers open their latest issue, you have yet another chance to get them to visit other parts of your site.
  • You can deliver your content in any format you like. Plain text, html, audio, video, flash, PDF, and anything else that will display in your subscriber's web browser.
  • You can track which titles get the most readers, how many people check your site every day, what subjects and formats they prefer, and more. And you can do it with complete respect for your subscriber's privacy.
  • Over time, this gives you an objective, measurable view of what your readers REALLY want. That's a powerful thing.
  • Significantly higher response rates should be the norm. It's a fact that people are far more likely to click through to various links in HTML. NewsMon takes this a step further. By telling them the subject of the issue before they ever open their browser, you can expect the folks who read it to be more focused and more active.
  • Combined with the ability to more accurately track what your subscribers want, this can mean huge increases in profitability. After all, if you offer people more of what they tell you they want, you're that much more likely to get the sale, right?
  • Better presentation. Face it, email isn't pretty. Even HTML mail is often viewed far differently by people using different email programs. By offering your content via the web, you have much better control of how it looks to your reader. That's big.
  • It's incredibly simple to use, and it's completely free for both you and your subscribers. It doesn't require the hassles and expense of list servers, and you don't lose readers who forget to confirm their subscriptions. It just works. Every time.
  • More frequent visits. If you only publish on the web now, this lets you notify your visitors of new updates and changes, without messing with email lists. You can have it working for you in as little as ten minutes!
  • Wider exposure. By letting people "try you out" before they sign up for an email list, you get a shot at the folks who are careful of who they trust with their email addresses. Give them good content, and many of them will sign up via email later.
  • You also benefit from the traffic to the NewsMon directory of ezines. Every person who uses the software can easily access the directory with one click of the mouse. It's built right into the software. This makes it very easy for potential subscribers to find out about you. One central directory means you have yet another shot at attracting people who want what you publish.
  • Affiliate links that aren't dependable when clicked from an email (like Clickbank's) will work properly in web-based issues.
  • Flexibility. You can use it to let people know about updates to membership sites, new software releases, free bonuses for customers, special time-sensitive offers, and much more.
  • No more subscribers lost due to changing email addresses. When people change addresses, many of them forget to change their subscriptions over, or lose the information they need to do it. With ISPs being bought and sold like commodities, and people changing addresses to avoid all the spam, this is a very large problem for a lot of publishers. With NewsMon, that's simply not an issue.
  • And did I mention.... No more delivery problems. Every issue gets to every one of your NewsMon subscribers. No more problems because your ISP or web host is on a blacklist. No more issues getting dumped by ISPs because of aggressive content filters. No more bogus spam complaints threatening your business.


How Does It Work?

You publish a new issues to your website, and you let your subscribers know through a very simple file (the update file) that NewsMon checks once a day. When new issues are announced, your subscribers know it automatically, and can read them in their browsers.

Learning to create and use the update file is simple. It's plain text, and uses this format:

### URL Title of Issue

  • ### is the issue number.
  • URL is the page or other content that the reader's browser will open when they click on the title.
  • Title is obvious. (I hope. ;)

Here's an example that shows the formatting for two of the three updates that you see when you run NewsMon for the first time: 

1 http://www.newsmon.com/standard/welcome.html Welcome to NewsMon!
2 http://www.newsmon.com/standard/howto.html How to use NewsMon

One update per line, with a blank line at the end of the file.

Increase the issue number by one for every new update, and that's it. If you already know how to upload files to a web site, you've just learned 100% of the technology you need to know to use the software.

You can have as many updates in the file as you want, and add as many as you need at any time. Of course, you don't want the file to get too big, or you'll overload your new subscribers.

I recommend keeping a welcome page in your update file that explains your newsletter, along with one or two issues. Link from those to your back issue archive.

Let's say you run example.com and want to put the file in your main directory, and call it new.txt. Your NewsMon update URL would be:

http://www.example.com/new.txt

Post that URL visibly on your site, preferably near your other subscription information. The subscriber pastes it into the program, types in your publication name, and they're all set. From then on, NewsMon will check for updates every day, and notify your subscribers whenever there's something new.

You don't have to use NewsMon itself to publish to NewsMon users. All you need is Notepad to create the file and a way to upload it to your web site.

You're all set.

Didn't I say it was easy? ;)